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What does LinkedIn outreach really cost you?
Referrals slow down, so you look at the options: hire someone, pay an agency, or do it yourself in the evenings. Put in what your time is worth and see every option on one scale, at real 2026 prices.
US dollars a month, one scale from zero. Doing it yourself includes your hours at your rate.
- Hire an in-house SDR
Median pay of about $80,000 a year (Bridge Group 2025), before recruiting, tools, data and your management time
- Appointment setting agency or outsourced SDR
Retainers from 2026 industry roundups, often with a 3 to 6 month minimum
- Managed LinkedIn VA
Managed VA firms, 2026 guides. Plus your time training and managing them
- LinkedIn ghostwriter (posts only, no outreach)
Entry level to premium agency, 2026 rate guides
- LinkedIn lead generation agency
Cleverly plans as reviewed in 2026, with a 90 day minimum
- Do it yourself with tools
sequencer, engagement tool, post design, scheduler, prospect data: about $272 in tools, plus your hours
- SimplyB2B Presence
Done for you on your own LinkedIn, in your voice. You approve every message until you trust it. Set up is free, you pay when you connect.
Show as a table
| Option | A month |
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Market prices as of October 2026 from the sources named under each bar. They vary widely by provider and change often, so treat them as a range, not a quote. Tool prices vary by plan. Agencies and VAs also take some of your time to brief and manage, which this calculator does not guess at.
How is this worked out?
Doing it yourself is the tools (about $272 a month) plus your hours a week times your hourly rate, times 52 weeks, divided by 12 months. Every other option is its published or reviewed monthly price, at the low or high end of the market. SimplyB2B Presence is $249 a month, or $199 a month billed annually, for one account.
Cheaper is not the only question. An agency or an SDR speaks for you from their own templates, and a ghostwriter writes posts but does not start conversations. SimplyB2B runs the outreach on your own LinkedIn, in your own voice, and nothing goes out until you approve it.
See how it would write as you
A free Voiceprint read shows your voice written back to you before you connect anything.
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