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Artisan vs SimplyB2B
If you want an all in one outbound platform with an AI BDR running the send, Artisan is a fair choice. Its named persona, Ava, fronts the data and the outreach so your team does not have to. SimplyB2B answers a different want. It is you, not a separate worker, running your LinkedIn presence as one identity, and it earns the keys gradually rather than fronting the work behind a persona.
A persona, or you
The honest split is identity. Artisan gives you a named AI BDR, Ava, that sends in the third person. SimplyB2B is first person. The outreach is the real you, on your own account, in your own voice, so the prospect is building a relationship with you and not with a persona. Neither is wrong. They answer different wants.
What Artisan and SimplyB2B each cover
| What it covers | Artisan | SimplyB2B |
|---|---|---|
| Finds and researches your prospects | Included | Included |
| Writes in your own voice | Not included | Included |
| Warms prospects with real comments | Not included | Included |
| Posts authority content for you | Not included | Included |
| Sends the messages | Included | Included |
| Follows up to a conversation | Included | Included |
Coverage is taken from Artisan's own published descriptions. A comparison of scope, not a claim that one books more meetings than the other.
First person, across the whole presence
A send from a persona is one slice of the motion. SimplyB2B runs the whole thing as one identity that is you, the authority posts that build recognition, the real comments that earn a reply, the messages and the deciding about who is worth reaching. It asks you to approve everything at first, then earns autonomy as you trust it, and it remembers every relationship so it gets more you each week.
When Artisan is the right choice
Artisan is a fair pick when an all in one platform fronted by an AI BDR is the job you want done.
- You want outreach to run under a separate worker identity, not your own name.
- You want data and outreach bundled in one platform behind that persona.
- You are comfortable with the AI BDR running the campaign rather than a system that earns autonomy over time.
If you would rather the outreach be the real you, on LinkedIn, as one presence, that is where SimplyB2B differs.
Questions people ask here
What does Artisan do?
Artisan is an all in one outbound platform fronted by a named AI BDR called Ava. It bundles prospect data and outreach behind that persona, so the messages come from the AI rather than from you. If you want an outbound platform with an AI BDR running the send, Artisan is a fair choice.
What is the real difference between SimplyB2B and Artisan?
Identity and scope. Artisan sends from a named worker, Ava, in the third person. SimplyB2B is first person, you, on your own account. And Artisan centers on the outreach send, while SimplyB2B runs your whole LinkedIn presence as one motion, the authority posts and real comments that warm a prospect as well as the message, and it graduates from approve everything to autonomous as you trust it.
Is SimplyB2B an AI BDR like Ava?
No. An AI BDR is a separate worker with its own name that sends on your behalf. SimplyB2B is you. It runs your own account in your own voice, so the relationship is with you, not with a persona. It also runs your posts and comments, not the cold send alone.
Do I keep my own account and data?
Yes. You connect your own LinkedIn account, stay in control of it and can disconnect any time. Your leads, conversations and results are yours to keep and export. Nothing runs from anonymous or borrowed profiles.
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